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Pola enters Ukraine with Luxury Skincare Products
09, March 2010
Japanese cosmetics firm Pola has announced it will begin selling luxury skin care products, including the firm's premium B.A. moisturizing cream, in the Ukraine from April this year. The move is part of Pola's increased effort to attract premium customers to the brand in rapidly developing markets globally.
Pola's products will initially be offered through a local Ukrainian specialty retailer, Hexagon AB, at 6 shops in Kiev, and potentially be expanded to other locations in the Ukraine and additional Eastern European countries after a review period. Products in Pola's luxury skincare line range in price from 15,000 -77,000 JPY (Appximately 150- 770 USD) in Japan.
With the announcement, the Ukraine will become the 14th country outside of Japan where the Pola's premium line of skincare products is offered. Other countries currently include China, Malaysia, Thailand, New Zealand, the USA and Canada.
March 9, 2010 The Chemical Daily
