Japan Luxury Market Specialist

Japan Market Research & Consulting

Lux Research Japan is an independent Japanese market research agency based in Tokyo. We primarily undertake bespoke qualitative, quantitative, and desk research projects for domestic and overseas clients.

Our expertise is in luxury goods, travel, hospitality, and lifestyle sectors. We also have extensive experience in other categories, including, IT, telecommunications and FMCG.

We frequently conduct both consumer and B2B research.


  • Japanese consumers are responsible for approximately 30-40% of all global luxury brand purchases annually (JETRO)
  • Japan is second largest economy in the world and the largest economy in Asia, accounting for approximately half of region's economic wealth (CIA World Factbook/ Merrill Lynch).
  • Japan has the largest population of affluent in Asia and comprises 16% of the world's millionaires (Capgemini).

In the Press

Steven Sipes comments in "Bloomberg.com"
"Donna Karan Ralph Lauren Pop Champagne to Spur Sales"

Steven Sipes comments in "Media"
"Live Issue... Luxury brands face rise of second-hand market"

Nobue Shirai comments in "Media"
"Sector Insight... Beautiful skin cuts deep into Japanese wallets"

Steven Sipes comments in "Media"
"Luxury Sector Loses its Recession-Proof Status - Analyst Comment"

Nobue Shirai to Lecture at Waseda University Open College 12 hour MBA Essentials (Japanese only)

Atsushi Fujihara comments in Japan Times
"If you can't sell designer bags, rent them"