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17, July 2009
Japanese airline Starflyer has announced a tie-up with Swiss luxury watch brand Audemars Piguet as part of its "It's time to?Starflyer" summer campaign.
The campaign is based on the concept of "Space time" written as "Jikuh"「時空」in Japanese. Audemars Piguet represents "Ji"「時」in the combination meaning "time," while Starflyer represents "Kuh"「空」meaning "space" or "sky."
The campaign kicked off on July 13 and will run through August 9. Passengers on all the airlines' flights between Tokyo's Haneda airport and the airlines home airport of Fukuoka will be entered into drawings for limited edition Audemars Piguet gift products with one person on each flight taking a prize. A grand prize drawing for a pair of round trip tickets to Switzerland will be held at the end of the campaign period. Gifts of flower seeds and commemorative postcards will also be provided to the first 3,000 passengers on the same route. A black and white Audemars Piguet logo displayed on the left side distinguishes Starflyers aircraft participating in the campaign.
Starflyer's latest campaign follows a similar type of tie up with German luxury apparel brand Hugo Boss during the summer season last year. The Audemars Piguet tie-up campaign will be followed by a campaign featuring French cartoon characters CAP & PEP from August 10 until the end of the month.
July 14, 2009 Haneda Keizai Shimbun