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Audi Premium Car Sharing Service in Japan
02, July 2009
Audi Japan has announced it will launch a pilot car sharing service in Japan later this month. The service, the first of its kind offered by an imported car brand in the Japanese market, will first be offered on a limited basis to those who live or work the Izumi Garden business and residential complex in central Tokyo.
Thee premium Audi cars will initially be available - an A5 coupe, an A6 station wagon and a TT Roadster convertible sports car. A one time 10,500 JPY (appx 105 USD) membership is charged on program registration. Monthly fees of 5,250 JP'Y (52 USD) and hourly rental fees of 2,000 JPY (20 USD) will also apply to users.
Audi hopes the service will give many potential owners an opportunity to try an Audi and also help increase brand awareness among Japanese consumers.
If the pilot is successful, Audi hopes to make 40 to 50 cars available over the next two to three years and extend the program beyond the Izumi Garden Complex.
July 2, 2009 nikkei TRENDY net
