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Barney's New York Continues Japanese Expansion

19, June 2009

American premium department store brand Barney's New York is continuing its expansion in the Japanese market. Earlier this month, the brand announced plans for its fifth Japanese location a new 3,300 square meter store in Fukuoka's stylish Tenjin area. The store is planned to open in the 2011-2012 timeframe.

Fukuoka's upscale Tenjin area is a popular shopping destination for affluent travelers from South Korea and China. Other department stores in the area, such as the Hakata Takashimaya, have also recently expanded their luxury brand offerings to appeal to these consumers.

Currently Barney's operates three stores in Japan - all the in Tokyo Metropolitan area (Ginza, Shinjuku and Yokohama). A fourth store is scheduled to open in Kobe in Spring 2010.

Barney's New York entered the Japanese market 1989, via a licensing agreement with Japanese department store chain Isetan. Barney's Japan stores have been operated by Japanese trading house Sumitomo Corporation since 2002.

June 16, 2009 Yomiuri Online

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