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01, June 2009
French luxury brand Christian Dior has recently launched a series of short films to promote it's iconic Lady Dior handbag.
The films are directed by Olivier Dahan and feature Oscar award winning actress Marion Cottilard who previously appeared in an ad campaign for the Lady Dior handbag last winter.
The first installment of the 4 part series last 6 and a half minutes and was launched on May 20, 2009. It features Cottilard rushing through the streets of Paris to solve a mystery while clutching a dark Lady Dior handbag. The films are shot in black and white, with a 1950s Hitchcock-esque style. The language is primarily English, but the films have been subtitled in Japanese for Japan based viewers.
The films can be viewed at http://www.ladydior.com/thefilm/. Other details about the Lady Dior handbag are also available on the site.
May 27, 2009 J-Cast