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28, March 2009
Last April, Chrome Hearts, an American luxury brand known for jewelry and leather goods in gothic motifs, opened a revamped Tokyo flagship store. In an effort to combat reduced sales due to the economic downturn, Chrome Hearts Tokyo is now experimenting with a "supermarket sales style". Prices, product descriptions, and other information are now displayed on "pop-out tags", to encourage shoppers to interact with the products without additional aid from shop clerks.
Furthermore, beginning February 20th, Chrome Hearts began discounting selected items 5-7% to further stimulate shoppers.
Shop managers hope the changes will encourage customers to shop in a "supermarket" state of mind and purchase a number of smaller items which may catch their eye in addition to their larger purchases.
March 16, 2009 Web Magazine Openers