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South American Brands on Display In Omotesando

12, March 2009

March 3rd marked the opening of the first H.P. France select shop, "soup of her art" in Omotesando, Tokyo. This select shop displays the works of female creators and designers from all over the world.

Composed mainly of female designers from Argentina and Spain, the shop holds events where designers can display their works as well as attract business proposals. The shop is 63.5 square meters in size, capacity for a significant number of displays.

One item currently featured, a shoe brand by the name of "Comme il Faut", has been designed by an Argentinean Tango dancer, and is currently being produced in Japan. Created with a deep understanding of functional, elegant footwear, these colorful dancer's shoes are available in only limited quantities.

From Buenos Aires, Creative Director of "Tramando," Martin Churba also displays his works in Omotesando. With his residence as well as office located in the luxurious town of Recoleta, Buenos Aires, Churba continuously crafts textile masterpieces.

Another Argentina native, female designer Viviana Uchitel, also contributes her works to the Omotesando select shop. Specializing in silk, chiffon, and hand-dyed night gowns, Uchitel's merchandise can currently also be found in her own personal L.A. showroom, as well as Barney's New York, Fred Siegel and other luxury select shops.

Finally, from Brazil, an expert when it comes to three-dimensional form, prints and accessories, Isabela Capeto displays her products and designs. And, making her first debut in the Spain Barcelona Collection of 1996, Miriam Orariz, a specialist in the area of modern feminism contributes a range of items as well.

Shibuya Keizai Shinbun

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