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December 18, 2008
Tiffany, Cartier and Bvlgari are the names that usually come to mind for jewelry in Tokyo. However, recently, Japanese upstart brand 4°C's rings are also increasing in popularity. In a recent poll the brand was ranked 5th after Chanel as the ring brand respondents would like "to most give as a Christmas gift."
According to the Net Portal study, the three most popular ring brands for 2008 were Tiffany, Cartier and Bvlgari respectively. Chanel was ranked 4th, followed by 4°C. The ranking data was compiled near the end of October, and announced on December 9th in Japan.
The 4°C's rings are generally designed for customers in their 20's. It is best known for producing high quality silver casual rings, and platinum based diamond bridal rings. According to the head of public relations at 4°C's parent company, FDC Products, the brand was formed in 1972 with the intention of creating casual products which would easily match with user's daily apparel.
Excluding bridal rings, the average price for a 4°C ring is 300-500 USD. Compared to 1,000 USD for similar international brand products, 4°C products were consider a good value by many of those polled, including young men, women, workers and students.
This year the brand offers four main designs for the Christmas season, the most popular being an elegant diamond and gold ring and necklace set priced at around 400 USD. The silver version of this set is priced at around 200 USD.
December 10, 2008 Nifty News