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May 14, 2008
On May 8th French luxury brand Cartier announced the beginning of online shopping in Japan, the first market to experience such a venture from Cartier.
With 70% of Japanese using the internet, the conclusion has been draw that they are open to new services and offerings online. By the end of June the Cartier website will have gone through a renewal, which will of course include the ability for purchasing products online. In this regard, virtually all products which are available in-store will be available online, with some perfumes limited to only online sales.
Orders from within the Tokyo Metropolitan area will arrive the next day, while orders beyond that area would arrive within 3 days. Product advisors will also be available by telephone for consultations and to answer questions in order to offer a complete customer service experience.
In the previous fiscal year Cartier achieved their highest sales numbers, while Gavin Haig, president of Richemont Japan Ltd. and chief executive officer of Cartier in Japan has commented about the online initiative saying, "This is step in a new direction. For customers who cannot actually come to the store we would like them to really perceive the international Cartier experience" (translated from Japanese source).
While many other brands such as Louis Vuitton are already sold online, to start such a venture in Japan can be seen as a bit atypical.