High-Priced Shampoos Popular Among Japanese Consumers, Investing in Beauty Hair
Japanese consumers are increasingly interested in beauty, influenced by their life with face masks for the Covid-19 disaster, and are increasingly choosing hair care products that emphasize functionality. Drugstores’ best-selling shelves are lined with high-priced shampoos featuring plant-derived and hair-beautifying ingredients. The selling price of hair care products has risen over the past five years. […]