Department Stores Target Younger Affluent Customers for Gsisho Services
Department stores are rejuvenating their customer base for what they call “Gaisho” services for the wealthy. At the Isetan Shinjuku main store, the amount of purchases by Gaisho customers 44 years old and younger expanded fivefold before the Covid-19 disaster. At Daimaru Matsuzakaya Department Store, 60% of Gaisho members via the newly established online counter […]