Lux Research Japan Capabilities :
Lux Research Japan is a full service research agency. We assist clients in each stage of the research process, from research design and recruitment through fieldwork and analysis.
Our work primarily consists of custom qualitative research and desk research projects.
Frequently these cover one or more of the following key areas:
- Brand Usage and Awareness
- Advertising and Branding
- Advertising and Product concept development
- Own brand/ competitor brand positioning.
- Customer / Market segmentation
- B2B Studies
- Desk Research
Key methodologies:
| Focus groups | Home Visits / Office Visits |
| Mini groups | In-shop interviews |
| In-depth interviews | Ideation workshops |
| Pair Interviews | Desk research |
| Mystery Shopper | Home Use Tests |
In addition to traditional methodologies, our researchers are adept at combining local market expertise with non-traditional approaches.
Our senior level researchers are always involved in every stage of the research process to insure quality. Projects are approached with flexibility and constant attention to achieving the best possible results for our clients.
Examples of recent projects:
- Premium International Hotel brand, Ad Concept Test
METHODOLOGY: Focus Group Interviews with premium hotel users (HHI 10,000,000 JPY+ , Males and Females)
OBJECTIVES: Premium hotel brand, Print Ad Optimization.
- International resort brand, Interviews on services
METHODOLOGY: Focus Group Interviews with Resort Users (Males and Females)
OBJECTIVES: Needs clarification of current and potential users on services and facilities of the resort.
- Premium International Hotel brand, New hotel concept Test
METHODOLOGY: Focus Group Interviews with international resort users (HHI 10,000,000 JPY+, Males and Females)
OBJECTIVES: New premium hotel, concept development and testing.
- Premium Champagne Ad Concept Test
METHODOLOGY: Focus Group Interviews with Premium Champagne Users (HHI 30,000,000 JPY+)
OBJECTIVES: Premium Champagne Brand Print Ad Optimization. Premium Champagne U & A, Luxury Product/ Service U & A
- Premium car brand, Interviews on services
METHODOLOGY: Focus Group Interviews with premium car users (Males)
OBJECTIVES: Needs clarification for services from inquiry to after-purchase.
- Premium Jewelry Brand Print Ad Testing
METHODOLOGY: Focus Group Interviews with premium Jewelry users (Males and Females)
OBJECTIVES: Ad optimization, fit with brand, product and name, U & A, Competitor brand positioning.
- Premium Perfume Concept- Fragrance, Name and Package Test
METHODOLOGY: Focus Group Interviews with premium fragrance users (Females)
OBJECTIVES: Sniff test, product naming test, selection/ optimization of packaging (bottle and box).
- Premium Credit Card Product Development
METHODOLOGIES: Corporate ideation sessions/ Focus Group Interviews with target level credit card users (Males and Females)
OBJECTIVES: Premium target credit card service concept development/ Concept testing.