On December 10, KOSÉ, a major Japanese cosmetics manufacturer, announced the acquisition of Thailand’s Puri, which operates the PAÑPURI cosmetic brand. KOSÉ is expected to acquire Thailand’s top share brand to strengthen its business in Southeast Asia, India, and other markets in the Global South. By utilizing KOSÉ’s global sales network, PAÑPURI is expected to […]

More and more men, especially young men, are using cosmetics in Japan. According to a market research firm, the size of the men’s cosmetics market in Japan has grown to 43.3 billion JPY by 2023; compared to its size in 2017, it has expanded 1.74 times over the past six years and is expected to […]

Fuji-Keizai forecasted that the cosmetics market in Japan will grow 2.6% year-on-year to 2.9134 trillion yen in 2022. In 2022, sales of lip color, which had been struggling, exceeded the previous year’s level due to positive factors such as the calming of the infection situation and the easing of the mask-wearing policy since the spring. […]