KOSÉ to Acquire Thai Cosmetic Brand PAÑPURI

On December 10, KOSÉ, a major Japanese cosmetics manufacturer, announced the acquisition of Thailand’s Puri, which operates the PAÑPURI cosmetic brand.

KOSÉ is expected to acquire Thailand’s top share brand to strengthen its business in Southeast Asia, India, and other markets in the Global South.

By utilizing KOSÉ’s global sales network, PAÑPURI is expected to expand its business. Joining the KOSÉ group is also expected to reduce costs in the procurement, development, and manufacturing of PAÑPURI’s products.

PAÑPURI is a holistic wellness and lifestyle brand created in Thailand that utilizes naturally derived plant oils, extracts, and ancient knowledge.The company also operates a spa business with its own wellness center and three hotels.

(source) https://news.yahoo.co.jp/articles/4fc3a881cfc5cfbd771b85bd8f124e0b1ab96c52