Matsuya Ginza Launches Brand Sales Platform “matsyaginza.com”

Matsuya Ginza, a department store operator in Ginza, Tokyo, announced on November 27 that it has launched a new e-commerce site, “matsuyaginza.com” to realize OMO (Online Merges with Offline).

The new digital platform will allow customers to access a luxury product lineup from around the world, including brands that have stores in Matsuya Ginza as well as brands that are not in the store.

Customers in Japan can choose to pre-order and pick up their items at the store, or have them delivered directly to their homes. In addition, foreign visitors to Japan can save time and hassle waiting in line at the duty-free counter after making a purchase by going through the entire duty-free process.

Through this platform, the department store aims to provide customers with services tailored to their individual needs and to create a shopping experience as special as that offered in the department store’s stores.

“Matsuyaginza.com” may also become a powerful sales channel for luxury brands, enabling them to effectively communicate their brands to customers around the world.

Through the OMO initiative, the company aims to achieve sales of 5 billion JPY in the first year (FY2025) and 20 billion JPY in the fourth year (FY2029).

(source) https://news.yahoo.co.jp/articles/5ea9678642b00677de2cc8dc9a959b9741dff52c