About Lux Research Japan :
Lux Research Japan is Japan’s premier research consultancy specialized in helping clients understand Japanese consumers and their relationships with premium brands.
By concentrating on this segment, we have developed expertise in reaching luxury brand consumers, decision makers and high net worth individuals.
In addition to luxury sectors, we frequently work with domestic and international clients across other sectors including travel and tourism, lifestyle, FMCG, IT and telecommunications.
Much of our work is conducted on behalf of overseas clients, and our bilingual researchers are uniquely positioned to help international clients decipher Japanese consumers’ needs habits and attitudes.
We are experienced managing international projects, and frequently conduct research in the Asia-Pacific region.
Nobure Shirai: President and Lead moderator, Lux research Japan
Nobue is one of the founding members Lux Research Japan and company’s head moderator. She first learned interviewing skills as a consultant at moderator. She first learned interviewing skills as a consultant at PriceWaterhouseCoopers Consultant KK and further honed them as a senior consultant at IBM Business Consulting Services Consultant KK before becoming a professional moderator. In addition to moderation Nobue also serves as popular bilingual meeting and training facilitator for over 80of International domestic blue chip companies. Currently Nobue is focusing on research for established brands in the luxury goods, and travel segments. and travel segments. Nobue earned an MBA in the US, majoring international marketing.
Steven Sipes: Partner, Lux Reserch Japan
Steven is one of the founding members of Lux Research Japan. He gained initial experience with quantitative and qualitative research at Infoplan Inc (McCann Erickson Japan) before moving on to head the qualitative research department at MillwardMillward Millward Brown Japan. Steven has over 19 years of industry experience, including 17 years in the Japan. During his time Japan,years in the Japan. During his time Japan, years in the Japan. During his time Japan, Steven has had particular experience with the luxury goods, travel and hospitality IT segments. Steven is fluent in Japanese and holds a master in international management from the University of California, San Diego.
Atsushi Fujihara: Partner, Lux Reserch Japan
Atsushi is one of the founding members of Lux Research Japan and leads the group’s operations. Prior to establishing Lux Research Japan, Atsushi gained experience working at PriceWaterhouseCoopers Consultant KK and IBM Business Consulting Services KK, in the areas of strategy, business development as a project manager. In addition to Luxury related projects, strategy, business development as a project manager. In addition to Luxury related projects, strategy, business development as a technology specialist, Atsushi leads a range of IT related initiatives. Atsushi has bachelor’s degree in engineering from the University of Tokyo.