An official retailer of the Swiss watch brand Rolex opened in Korinbo, Kanazawa City, Ishikawa Prefecture, on September 17. Rolex had been operating as a tenant shop in a department store in this area, but this is the first indipendent boutique on the Sea of Japan coast. Rolex’s boutiques have been located mainly in metropolitan areas in Japan such as Tokyo, Osaka, and Aichi, and until now there have been boutiques on the Sea of Japan side.
Tudor, a brand established by the founder of Rolex, also plans to open its first boutique on the Sea of Japan side within this year on Hirosaka-dori in Kanazawa City.
In recent years, the price of luxury watches including Rolex has been rising in Japan, and the brand is increasingly attracting attention as an investment target for individuals. In recent years, the price of Rolex and other luxury watches has been rising in Japan, and the brand is increasingly attracting attention as an investment target for individuals.
There are also stores of European luxury brands such as “Louis Vuitton,” “Gucci,” and “Bottega Veneta” in the neighborhood, and their sales have been strong despite the Covid-19 disaster.
The concentration of luxury brand boutiques is expected to further enhance the attractiveness of the town center.