What are the most popular brands of luxury watches in Japan?

Komehyo, which operates more than 90 sales and purchase stores nationwide, compiled a ranking based on the number of inquiries to its stores for the year from April 1, 2021 to March 31, 2022.

The prolonged Covid-19 disaster has led to a boom in luxury watches, as affluent consumers who want to travel abroad but cannot do so are buying them.

  1. Rolex
  2. Audemars Piguet
  3. Patek Philippe
  4. Omega
  5. Seiko

(source) https://news.yahoo.co.jp/articles/dd2cabdda23c193d0de78a7f77292bcdf1d9fb03